Sökresultat för: Simon Pont
The Better Mousetrap (Häftad)
avSimon Pont
ISBN: 9780749466213 - UTGIVEN: 201211Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel[...]
Digital State (Häftad)
avSimon Pont
ISBN: 9780749468859 - UTGIVEN: 201306What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the wa[...]
